From August 12 to 14, the 2026 World of Concrete Asia (WOCA Asia) was successfully held at the Shanghai New International Expo Centre. As one of the most influential industry events in Asia's concrete, flooring, and mortar sectors, this year's exhibition brought together over a thousand industry chain enterprises from around the world, showcasing cutting-edge products and technologies across concrete, floorings, and mortars. Our company, as a professional manufacturer of concrete admixtures, made a prominent appearance at the expo with our core product line – solid polycarboxylate superplasticizers (in both flake and powder forms). During the exhibition, we reached multiple cooperation intentions, further solidifying our market position in the green building materials sector.
Focus on Green and Low-Carbon Solutions: Flake/Powder Superplasticizers Draw Significant Attention
Polycarboxylate superplasticizers represent the third generation of high-performance concrete admixtures, succeeding lignosulfonate and naphthalene-based superplasticizers. They offer exceptional advantages including high water-reduction rates, excellent slump retention, low shrinkage, and environmental friendliness (formaldehyde-free), making them widely recognized as the world's leading environmentally friendly concrete admixture. Aligning with the industry's accelerating transition toward green and low-carbon practices, our company highlighted our flake and powder solid polycarboxylate superplasticizers, which attracted considerable interest from both domestic and international visitors throughout the exhibition.
During the expo, we focused on demonstrating the comprehensive performance advantages of our solid polycarboxylate superplasticizers across diverse application scenarios, including dry-mix mortars, self-leveling mortars, grouting materials, pressure grouting agents, and various concrete strength grades. Compared to traditional liquid superplasticizers, our flake and powder products offer significant benefits in terms of transportation convenience, storage stability, and logistics cost reduction. According to industry data, powdered superplasticizers can reduce maritime shipping costs by approximately 40%. Additionally, solid formulations effectively eliminate compatibility fluctuations caused by water quality variations often encountered with liquid products, ensuring more consistent quality. These products can be stored at room temperature for over 12 months and can fully dissolve in water within 10 minutes to achieve a 50% solid content, offering great ease of use. These core advantages earned widespread recognition from numerous engineering contractors and professional mortar manufacturers visiting our booth.
Riding the Wave of Globalization: Expanding into New Overseas Markets
As China's building materials industry accelerates its global expansion, solid polycarboxylate superplasticizers – with their logistics cost advantages and stable product quality – are becoming a key product category for international market growth. Leading domestic manufacturers have already successfully supplied solid polycarboxylate superplasticizers for major overseas infrastructure projects such as the China–Laos Railway and the East Coast Rail Link in Malaysia, demonstrating the global competitiveness of Chinese solutions.
This year's WOCA Asia featured a dedicated concrete admixtures zone, bringing together numerous brands across the upstream and downstream value chain. Throughout the exhibition, our company received delegations of international buyers and construction industry representatives from Southeast Asia, the Middle East, South America, and other regions. In our in-depth discussions, these visitors expressed strong interest in the technical specifications, product consistency, and overseas logistics adaptability of our flake and powder superplasticizers. A number of overseas buyers and engineering contractors engaged in practical discussions with us regarding specific project applications, and we reached preliminary cooperation intentions, laying a solid foundation for our company's further international expansion.
Driven by Continuous Innovation, Winning Market Recognition Through Quality
Our participation in WOCA Asia served not only as a vital platform to showcase our product strength and brand image in solid polycarboxylate superplasticizers, but also as a key opportunity to access global resources and gain insights into industry trends. Through in-depth exchanges with international peers and end customers, we have gained a clearer understanding of our product development roadmap and the differentiated requirements of overseas markets.
Going forward, our company will continue to focus on our core business in concrete admixtures, persevere in independent technological innovation, and continuously improve the performance of our flake and powder polycarboxylate superplasticizer products. We are committed to delivering more efficient, greener, and more cost-effective solutions that empower the transformation and upgrading of the global construction industry, and to advancing China's green building materials onto the broader world stage.
